Silent Hunter

CONTEXT

We started a personal project to raise awareness to the fact that consumerism steals habitats away from wild animals and pollutes the environment.

CREATIVE INSIGHT

Everybody hunts – people just don't realize it. Every day, you do the equivalent of shooting down other creatures.

THE IDEA

Whether you eat meat or not, you're responsible for killing animals. Whether you are an animal rights activist or wear fur, your lifestyle is killing the wildlife. To put these facts under the spotlight, we asked a simple question: what type of killer are you? On the Silent Hunters website, people can answer a few questions about their lifestyle to find out what kind of hunter they are.