Absolut – Mix My Emojis

CONTEXT

Absolut needed to improve its Google search results. But competitors were paying a lot for cocktail-related searches.

CREATIVE INSIGHT

What if people could search for cocktail recipes without using actual words?

THE IDEA

For the first time ever, we enabled emoji purchasing on Google Adwords. Then we encouraged people to search for our emoji combinations and created a new way of discovering cocktail recipes, generating a much lower cost per click.