Nissin De Boas

CONTEXT

Nissin was launching a new light rámen , with less sodium and more fibres: De Boas.

CREATIVE INSIGHT

It's a product to eat and chill, with no worried about calories or too much sodium.

THE IDEA

To bring the chillest, coolest animals to star in this campaign: a band of sloths doing a very chill cover of Spandau Ballet's chill song: "True".