Nosso Sabor – part 1

CONTEXT

Nissin was launching new noodles with a custom seasoning for the Northeast region.

CREATIVE INSIGHT

To bring a very local band from the countryside of Maranhão to  star in our campaign.

THE IDEA

We adopted the same visual style of the band's earlier video clips in our campaign. We brought the product as the main subject of their songs, always presenting daily struggles in a positive way and talking about the positive role of our noodles in their daily lives.