Mario Lins is a senior copywriter/ACD based in Sao Paulo, Brazil. He loves technology and is addicted to stories in all of its shapes and sizes: be it books, movies, TV series, plays, video games or advertising.
With a strong background in creative concept and ideation, he believes that storytelling, technology and disruptive ideas are the means to creating memorable campaigns.
Lately, Mario has been working on projects ranging from TV spots and interactive installations to digital platforms and branded content.
Always on the look for new ideas, he's a bit of the nonconformist, constantly encouraging the creative team to raise the bar and push the limits of the creative craft.
Over the course of his 10-year career in advertising, he has developed creative campaigns for global brands such as PepsiCo, Motorola, Sony, Toyota, Volkswagen, Google, Nestlé, Microsoft and Coca-Cola, among others.